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A LAKE DISTRICT VISUAL IDENTITY
The Lake District is more than a place.
FRACTURED LAKE frames this feeling through visceral visuals and considered apparel.
FRAC·TURED
1. broken, disrupted, reformed, fragmented.
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LAKE
1. a body of water; still, contained, reflective.
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VISUALS
APPAREL
THE-BRAND
THE BRAND
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